Facebook is only 15 years old, yet in that time it has become the world's dominant social media platform, boasting more than 2.4 billion users. It has also become the world's second-largest digital advertising platform, effectively the runner-up in a worldwide duopoly dominated by Google. Now, it is under a baker's dozen of investigations alleging that it rose to the top by using unfair, anticompetitive tactics—and at least one competitor kept records.
Snap, parent company of Snapchat, kept a dossier "for years" detailing Facebook's attempts to thwart it, sources told The Wall Street Journal . The file, dubbed "Project Voldemort" after the just-doesn't-know-when-to-stay-dead villain of Harry Potter fame, "chronicled Facebook's moves that threatened to undermine Snap's business."
According to the WSJ, Snap's legal team recorded instances where Facebook discouraged prominent social media influencers with a presence on multiple platforms from mentioning Snap on their Instagram accounts. Snap executives also suspected Facebook was suppressing content that originated on Snap from trending on Instagram, when such content was shared there.