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    Adobe backtracks, will refund customers after canceling their accounts

    news.movim.eu / ArsTechnica – Thursday, 10 October - 15:48

Photo illustration of Adobe Creative Cloud apps running on a smartphone.

Enlarge (credit: Getty Images | SOPA Images)

Adobe has reversed itself on a curious decision that would have denied refunds to customers in Venezuela whose accounts are being canceled through no fault of their own.

Adobe announced Monday that it is deactivating all user accounts in Venezuela in order to comply with an executive order issued by President Donald Trump. Adobe interpreted the executive order much more broadly than other companies, claiming that it was "unable to issue refunds" because the order required cessation of all business activity.

This was strange in part because the executive order doesn't actually require cessation of all business activity between US companies and Venezuelan people, as it was targeted at the Venezuelan government and people who provide material support to the regime.

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    Back to Piracy For Adobe Users in Venezuela But Most Pirate Anyway

    news.movim.eu / TorrentFreak – Wednesday, 9 October - 09:11

This week, Adobe delivered a worrying message to legitimate users of its software and services in Venezuela.

In response to a sanctions-related executive order ( pdf ) handed down by the US Government, the software company said it would have to terminate business relations with subscribers in the country.

This means that legitimate users of Photoshop and other Adobe software and services will lose access to the tools they’ve paid for. With all accounts set to be terminated on October 29, 2019, many customers will be left high and dry, with only a refund to look forward to – hopefully.

“If you purchased directly from Adobe, we will refund you by the end of the month for any paid, but unused services. We are working with our partners on the same,” the company announced.

The withdrawal of Adobe from Venezuela will no doubt deliver serious inconvenience for the country’s licensed users. However, they are in the minority. Licensing software doesn’t appear to be a mainstream activity, even in the face of decreasing price tags for Adobe products, for example.

According to Giampiero Posa of Posa Studio Creativo , a certified Adobe training center in Venezuela, the annual $200 fee for Adobe suite is still a luxury given the dire economic situation in the country. Just a few years ago, the cost was $1,780, a headline figure which did nothing to help piracy rates in the country.

The most recent Global Software Survey ( pdf ) published in 2018 by the Software Alliance (BSA) shows that in the previous year, Venezuela had the world’s joint second-highest rate of unlicensed software installation. At 89%, the country tied with Zimbabwe and was edged out only by Libya with 90%.

Figures from the trade group show that the situation hasn’t improved at all in eight years. In 2011, unlicensed installs accounted for 88% of the Venezuelan market, a figure that remained stubbornly stable until a 1% increase in 2017 made the situation marginally worse.

Clearly, the removal of offerings from Adobe and other companies offers no hope of a decline anytime soon but of course, alternatives do exist. Open-source tools provide a legal alternative but given high piracy rates and the comfort with which unlicensed software is apparently consumed, even more piracy seems the likely outcome.

And the possibility of consequences for that, especially factoring in hostility from the United States, seem more distant than ever.

A review of Venezuelan copyright litigation, published by Manuel Rodriguez of the Antequera Parilli & Rodriguez law firm, states that to date “there have been few cases of copyright infringements being sued before the courts.”

Source: TF , for the latest info on copyright, file-sharing, torrent sites and more. We also have VPN reviews, discounts, offers and coupons .

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    Adobe’s next-gen Fresco drawing and painting app launches on iPad

    news.movim.eu / TechCrunch – Tuesday, 24 September - 13:00

Adobe today announced that Fresco (previously also known under its codename Project Gemini), it’s long-awaited next-generation drawing and painting app, is now available on the iPad. If you’re a Creative Cloud subscriber, you should be able to download it right now, but unlike some of Adobe’s other products, Fresco will also come in a free version that has some limitations, but should still give you access to the overall experience of using the app. You’ll also be able to purchase Fresco as a stand-alone app.

As Adobe’s Kyle Webster notes, one of the areas the team really focused on was the variety of brushes that are available in the app, including all of your favorite Photoshop brushes. Given that Webster sold his company KylesBrushes to Adobe in 2017, that doesn’t come as a surprise. Similarly, the fact that Fresco makes good use of the Apple Pencil is very much expected.

The highlight of Fresco, though, is Adobe’s Live Brushes, which can recreate the feeling of painting with oils and watercolors. These brushes — and the way they interact with the virtual paper — are powered by some of the company AI smarts, courtesy of its Sensei platform.

In addition to oil and watercolor, Fresco also features vector brushes. Since Adobe already offers a vector drawing app in the form of Adobe Illustrator, you’ll also be able to use Fresco to create a first draft of your drawing and then take it to Illustrator to finish it up.

The iPad app is out now. Android and Windows users will have to wait a little bit longer.

Village J.C. Park

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    Startup growth hacks, high-frequency trading, startup security, privacy, and Adobe

    news.movim.eu / TechCrunch – Wednesday, 18 September - 17:35

Full Disrupt SF agenda posted

We have an amazing slate of speakers stopping by TechCrunch Disrupt SF this year, including two full days scheduled for the debut of our Extra Crunch stage, which will focus on how founders can overcome the challenges they face through discussions of tactics with some of the most successful founders and leaders in our industry.

Want to learn how to raise your first dollars with Russ Heddleston at DocSend ? How to get into Y Combinator with YC CEO Michael Siebel ? How to iterate your product with the chief product officers of Uber , Tinder , Okta , and Instagram ? How to evaluate talent with Ray Dalio ? These and almost two dozen more panels are waiting for attendees on the EC stage.

Be sure to grab your tickets soon . And if you are an annual EC subscriber, be sure to use your 20% membership discount by emailing extracrunch@techcrunch.com .

How to get your ads working, and whether PR is worth it

Growth expert Julian Shapiro of BellCurve.com launched a new series of articles for Extra Crunch members on how to grow your startup using battle-tested growth hacks and techniques from heads of growth across Silicon Valley. His first piece came out on Friday on how to work with influencers , and now in this second edition, he investigates advertising and how to evaluate the value of PR firms .

How to make Snapchat ads profitable

Based on insights from Tim Chard .

  • Snap has niche audiences you’ll want to take advantage of. Examples include “people with digestive issues.” Facebook doesn’t have that. Plus, ad clicks on Snap can be cheap ($0.30 USD isn’t uncommon).
  • However, Snap traffic typically converts poorly once it arrives on your site or app.
  • Here’s a technique to mitigate that: cross-target your Snap traffic. Meaning, use unique UTM tags on your Snap ad links. Then, in Facebook/Instagram, detect that unique UTM to create a custom audience of Snap visitors. Finally, retarget those visitors with FB/IG ads, which tend to convert much better than Snap.

How to get people to open your emails

In Julian’s third edition of the Growth Report , he offers even more tips on how to increase open rates, whether you should use Bing Ads(!), and whether and how to handle multi-touch attribution.

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    Ten years after Adobe bought Omniture, the deal comes into clearer focus

    news.movim.eu / TechCrunch – Monday, 16 September - 16:02

Ten years ago this week, Adobe acquired Omniture for $1.8 billion. At the time, Adobe was a software company selling boxed software like Dreamweaver, Flash and Photoshop to creatives. Many people were baffled by the move, not realizing that purchasing a web analytics company was really the first volley in a full company transformation to the cloud and a shift in focus from consumer to enterprise.

It would take many years for the full vision to unfold, so you can forgive people for not recognizing the implications of the acquisition at the time, but CEO Shantanu Narayen seemed to give an inkling of what he had in mind. “This is a game-changer for both Adobe and our customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets,” he said in a statement after the acquisition became public.

While most people thought that perhaps this move involved some sort of link between design and data, it would turn out to be more complex than that. Tony Byrne, founder and principal analyst at Real Story Group, tried to figure out the thinking behind the deal in an EContent column published a couple of months after it was announced.

“Going forward, I think the real action will continue to revolve around integrating management and metrics, less so than integrating design and metrics. And that’s why I also think that Adobe isn’t done acquiring yet,” It was pure speculation on Byrne’s part, but it proved prescient.

There’s something happening here

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    Latest Adobe tool helps marketers work directly with customer journey data

    news.movim.eu / TechCrunch – Tuesday, 10 September - 12:09

Adobe has a lot going on with Analytics and the Customer Experience Platform, a place to gather data to understand customers better. Today, it announced a new analytics tool that enables employees to work directly with customer journey data to help deliver a better customer experience.

The customer journey involves a lot of different systems from a company data lake to CRM to point of sale. This tool pulls all of that data together from across multiple systems and various channels and brings it into the data analysis workspace, announced in July .

Nate Smith, group manager for product marketing for Adobe Analytics, says the idea is to give access to this data in a standard way across the organization, whether it’s a data scientist, an analyst with SQL skills or a marketing pro simply looking for insight.

“When you think about organizations that are trying to do omni-channel analysis or trying to get that next channel of data in, they now have the platform to do that, where the data can come in and we standardize it on an academic model,” he said. They then layer this ability to continuously query the data in a visual way to get additional insight they might not have seen.

Adobe screenshot 1

Screenshot: Adobe

Adobe is trying to be as flexible as possible in every step of the process, and openness was a guiding principle here, Smith said. That means that data can come from any source, and users can visualize it using Adobe tools or an external tool like Tableau or Looker. What’s more, they can get data in or out as needed, or even use your their own models, Smith said.

“We recognize that as much as we’d love to have everyone go all in on the Adobe stack, we understand that there is existing significant investment in other tech and that integration and interoperability really needs to happen, as well,” he said.

Ultimately this is about giving marketers access to a full picture of the customer data to deliver the best experience possible based on what you know about them. “Being able to have insight and engagement points to help with the moments that matter and provide great experience is really what we’re aiming to do with this,” he said.

This product will be generally available next month.

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    Why schools should use Free Software.

    ericbuijs – news.movim.eu / open-source-software – Wednesday, 20 March, 2019 - 09:40 edit

My sons college is forcing students to use proprietary Adobe products like Illustrator and Photoshop and this really pisses me off. Any school should offer their students the possibility to use free and open source software and with #Inkscape, #GIMP, #Krita and #Blender there are excellent alternatives available.

#FLOSS #Adobe

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