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      May the fizz be with you: how a $10 Chilean beer ad took on Star Wars

      news.movim.eu / TheGuardian · 3 days ago - 13:14


    After being posted on X and becoming a feature on Stephen Colbert’s Late Show, the 2003 commercial that sees Obi-Wan Kenobi hand Luke Skywalker a cold beer has gone viral

    ‘Your father wanted you to have this when you were old enough”, Obi-Wan Kenobi tells a wide-eyed Luke Skywalker in the 1977 Star Wars film, A New Hope. Obi-Wan moves to fetch the precious item – an ice-cold bottle of Chilean lager, Cerveza Cristal.

    Cue enthusiastic brand jingle, and cut!

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      Debunking the myth that women prefer sweeter drinks | Letter

      news.movim.eu / TheGuardian · Monday, 8 April - 16:45

    Emma Joliffe takes exception to the assumption that women are buying newer versions of stout because they are less bitter

    Your report ( Higher stout consumption driven by female drinkers and low alcohol options, 4 April ) quotes Tom Holmes from Vocation brewery as attributing stout’s popularity to a female preference for sweeter tastes: “We think there is something around the sweeter flavours of stout being introduced that are bringing more females in, as it does not have the same bitterness typically associated with hops, so it’s more accessible.”

    Leaving aside the wince-inducing use of “females” as a noun, this sentence immediately raised my antennae. As a woman who prefers black coffee, dark chocolate and a pint of bitter (and, yes, stout), I wondered if there was any scientific evidence that women have a sweeter tooth?

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      German lager was once my downfall. My advice to Brits going to Euro 2024 – don’t do as I once did | Pete Brown

      news.movim.eu / TheGuardian · Tuesday, 2 April - 10:00 · 1 minute

    The Foreign Office has warned football fans that the beer may be stronger than they think. I say focus on quality, not quantity

    With Euro 2024 kicking off in 11 weeks, the Foreign Office has issued its travel advice for England and Scotland fans planning on following their teams to Germany. Fair enough. It’s handy to remind people about travel insurance, health insurance and keeping your valuables safe. But towards the bottom of the page, there’s a cautionary note about alcohol: “Beer can be stronger than in the UK, so drink responsibly, know your limits and respect local laws. You may not be let into the stadium if you drink too much.” Are they calling British football fans lightweights?

    Some of them may certainly wonder if they really need to be schooled on how to drink lager. They are generally thought to be pretty good at it. Paul Goodwin, cofounder of the Scottish Football Supporters Association, told the BBC : “There are of course many things that Scotland fans need to be warned about but we don’t really think this is one of them.”

    Pete Brown is an author, journalist, broadcaster and consultant specialising in food and drink

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      Scientists turn to AI to make beer taste even better

      news.movim.eu / TheGuardian · Tuesday, 26 March - 16:00


    Researchers in Belgium use artificial intelligence to improve taste, but say the skill of the brewer remains vital

    Whether you prefer a fruity lambic or a complex Trappist, Belgian beers have long been famed for their variety, quality and heritage. Now, researchers say they have harnessed the power of artificial intelligence to make brews even better.

    Prof Kevin Verstrepen, of KU Leuven university, who led the research, said AI could help tease apart the complex relationships involved in human aroma perception.

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      How to cook the perfect Guinness soda bread – recipe | Felicity Cloake's How to cook the perfect …

      news.movim.eu / TheGuardian · Saturday, 16 March - 12:00 · 1 minute

    The malty, treacly and slightly sweet traditional Irish bread: our resident perfectionist weighs up the options and comes up with her own perfect version

    Beer and bread have a long and mutually beneficial relationship – before the advent of commercial yeasts, barm, or the froth from the top of the fermenting brew, was commonly used to leaven bread – but beer-flavoured breads are a more recent phenomenon. Though loaves claiming to contain lighter ales can feel like a game of hunt the hop, the rich, assertive flavour of stout makes it hard to miss, and its malty sweetness is a particularly good pairing with moist, brown Irish soda bread.

    As Cherie Denham , author of The Irish Bakery , points out: “The Irish like nothing more than a freshly baked loaf and a pint of well-poured Guinness – so this is the perfect combination of our two favourite things.” A further selling point, should one be needed, is that this loaf takes just over an hour from start to finish, and barely five minutes of your time, which is more than it takes to pour a perfect pint, but not that much more. After that, you just need patience, and to remember that the best things come to those who wait.

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      ‘It all disappeared with Brexit’: Craft beer boom ends as more than 100 UK firms go bust

      news.movim.eu / TheGuardian · Saturday, 19 August, 2023 - 12:44

    New trade barriers were compounded by Covid and tax changes

    Kimi Karjalainen and his brother Marko poured their life savings into Bone Machine Brewing Co when it opened in Pocklington, East Yorkshire, in 2017 before moving to Hull, as part of the craft beer revolution that swept Britain.

    “The entire investment, not including time and labour that we gave for free, was about £70,000,” Karjalainen said. Four weeks ago, it was gone. “That was my parents’ retirement.”

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      Beer byproducts were popular canvas primers for Danish Golden Age artists

      news.movim.eu / ArsTechnica · Friday, 9 June, 2023 - 16:56 · 1 minute

    Two Russian Ships of the Line Saluting, Christoffer Wilhelm Eckersberg (1827)

    Enlarge / Two Russian Ships of the Line Saluting by Christoffer Wilhelm Eckersberg (1827), a leading artist of the Danish Golden Age. (credit: Public domain)

    Learning more about the materials used on historical paintings—paints, pigments, varnishes, and primers used to prepare canvases—is critical to ongoing conservation efforts. Apparently, many artists of the so-called Danish Golden Age used beer byproducts from local breweries to prime their canvases, according to the results of a proteomics analysis described in a recent paper published in the journal Science Advances.

    A number of analytical techniques have emerged over the last few decades to create "historical molecular records" (as the authors phrase it) of the culture in which various artworks were created. For instance, studying the microbial species that congregate on works of art may lead to new ways to slow down the deterioration of priceless aging art.

    Case in point: scientists analyzed the microbes found on seven of Leonardo da Vinci 's drawings in 2020 using a third-generation sequencing method known as Nanopore, which uses protein nanopores embedded in a polymer membrane for sequencing. They combined the Nanopore sequencing with a whole-genome-amplification protocol and found that each drawing had its own unique microbiome.

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