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    What’s the right way to sponsor a YouTube influencer?

    news.movim.eu / TechCrunch – Monday, 23 September - 20:59

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report .

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.

You can participate in our community by joining Demand Curve’s marketing webinars , Slack group , or marketing training program . See past growth reports here, here and here .

Without further ado, onto the advice.


How do you sponsor YouTube influencers cost-effectively?

Based on insights from Bjarke Felbo of Rune ( LinkedIn ). Lightly edited with permission.

  • Influencers often expect compensation proportional to subscribers, but conversions happen proportional to views. So go after the influencers with high views and low subscribers. That’s the trick.
  • We’ve had the best success with 30-60 second promo spots at the beginning of the influencer’s video.
  • We’ve seen success depend on the video it’s attached to and what time of day/week it’s posted, so we’re strict about setting rules around that. Or, we give them a bonus based on the video’s view count to incentivize them to put our spot on a high-quality video.
  • Be careful with repeat promotions with the same influencer. These haven’t yielded noteworthy returns for us — even after months. It’s likely that the audience becomes saturated.

For SEO, how much does link building really matter in 2019?

From Nat Eliason of Growth Machine . Lightly edited by Demand Curve with permission.

  • Links are still important, but their importance is decreasing steadily. Google is getting better at evaluating content quality, and it’s focusing more on that.
  • Consider this: Google doesn’t want to be gameable, and domain authority and link building are very gameable. But content quality is not. You can’t fake good content.
  • Many major blogs outside of high authority spaces have grown rapidly using less link-building. Much of their energy is instead spent on choosing the right keywords (low competition, but still acceptable volume) and writing useful content that satisfies the searcher’s intent.
  • However, link-building can still speed up the process quite a bit if you’re on a tight timeline, or if you’ve given content 3-4 months to rank and aren’t seeing the results you want.

Growth masterclasses kick off now

Today, the advanced growth masterclasses kick off. They’re all free.

These are rapid-fire, short, and advanced webinars. They’re not boring introductory lectures. This is some of the best content we produce. Don’t miss these, especially when they’re free.

Enroll here: demandcurve.com/webinars

What’s the best way to take over a Twitter account from an inactive user?

Based on insights from Andrew Ettinger of Atoms . Lightly edited with permission.

Someone has your brand name as their Twitter handle and their account is inactive. How do you get access to it?

  1. Create an ads account with an existing handle you want to swap for the one you’re trying to claim.
  2. Go to twitter.com/en/help
  3. Click on Account issues -> Claim an inactive username.
  4. Submit a case.

You’ll then want your Twitter ads account manager to escalate your case (give them the case #).

This is not guaranteed. Your best chance of claiming that handle will be to have an existing Twitter employee escalate your case.

Demand Curve’s Asher King Abramson will lead a growth marketing session where he’ll tear down your landing pages and Facebook/Instagram ads in front of a live audience. He’ll deconstruct how effective they are at (1) conveying what you do (2) and doing so enticingly — so that people click.

If you’re attending Disrupt and want to participate, you can submit your assets to ec_editors@techcrunch.com for him to consider.

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    How to get people to open your emails

    news.movim.eu / TechCrunch – Sunday, 15 September - 19:12

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report .

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual .

You can participate in our community by joining Demand Curve’s marketing webinars , Slack group , or marketing training program . See past growth reports here and here .

Without further ado, onto the advice.


How can you send email campaigns that get opened by 100% of your mailing list?

Based on insights from Nick Selman , Fletcher Richman of Halp , and Wes Wagner .

  • First, a few obvious pieces of advice for avoiding low open rates:
    • Avoid spam filters by avoiding keywords commonly used in spam emails.
    • Consider using email subjects (1) that are clearly descriptive and (2) look like they were written by a friend. Then A/B your top choices.
    • Include the recipient’s name in your email body. This signals to spam filters that you do in fact know the recipient.
  • Now, for the real advice: Let’s say 60% of your audience opens your mailing, how can you get the remaining 40% to open and read it too?
    • First, wait 2 weeks to give everyone a chance to open the initial email.
    • Next, export a list of those who haven’t opened. Mailchimp lets you do this.
    • Important note: The reason many recipients don’t open your email is because it was sent to Spam, it was buried in Promotions, or it was insta-deleted because it looked like spam (but wasn’t). The goal here is to resuscitate these people. You have two options for doing so:
    • (1) Duplicate the initial email then selectively re-send it to non-openers. This time, use a new subject (try a new hook) and downgrade the email to plain text: remove images and link tracking. De-enriching the email in this way can help bypass spam filters and the Promotions tab.
    • (2) Alternatively, export your list of non-openers to a third-party email tool like Mailshake (or Mixmax).
      • First, connect Mailshake to a new Gmail account on your company domain.
      • Next, configure Mailshake to automatically dole out small batches of emails on a daily schedule. Let it churn through non-openers slowly so that Gmail doesn’t flag your account as a spammer.
      • Emails sent through Mailshake are more likely to get opened than emails sent through Mailchimp. Why? Mailshake sends emails through your Gmail account , and Gmail-to-Gmail emails have a greater chance of bypassing Spam and Promotions folders, particularly if the sender doesn’t have a history of its emails being marked as spam.

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    How to get your ads working, and whether PR is worth it

    news.movim.eu / TechCrunch – Saturday, 14 September - 19:00

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report .

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.

You can participate in our community by joining Demand Curve’s marketing webinars , Slack group , or marketing training program . See past growth reports here .

Without further ado, onto the advice.


How to get customer testimonials from hard-to-reach executives

Based on insights from Guillaume Cabane .

A customer testimonial from a well-known executive may be the social proof that improves conversion rates on your landing pages or in sales collateral. But executives of reputable companies are generally busy and difficult to reach.

Here’s how to get the testimonial:

  • Contract with a freelance journalist who’s written for a reputable publication like the New York Times.
  • Reach out to your executive customers with something like “Hey, we have a journalist who has previously written for NYT who’s interested in speaking to a few of our customers for a piece. Do you have 15 minutes for a quick call?”
  • For $200 in freelancer time, you get a testimonial you can use (in the words you want) from a reputable executive. Be sure to figure out some way to make it worth the executive’s time.

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    Looking to become the meme-based social network of the gaming world Medal.tv raises $9 million

    news.movim.eu / TechCrunch – Friday, 6 September - 16:49

When Medal.tv first launched on the scene, the company was an upstart trying to be the social network for the gaming generation.

Since its debut in February , the clipping and messaging service for gamers has amassed 5 million total users with hundreds of thousands of daily active users. And now it has a $9 million new investment from firms led by Horizons Ventures, the venture capital fund established by Hong Kong multi-billionaire Li Kashing.

“We’re seeing sharing of short-form video emerge as a means of self-expression and entertainment for the current generation. We believe Medal’s platform will be a foundation for interactive social experiences beyond what you can find in a game,” says Jonathan Tam, an investor with Horizons Ventures .

Medal sees potential both in its social network and in the ability for game developers to use the platform as a marketing and discovery tool for the gaming audience.

“Friends are the main driver of game discovery, and game developers benefit from shareable games as a result. Medal.tv is trying to enable that without the complexity of streaming,” says Matteo Vallone, the former head of Google Play games in Europe and an angel investor in Medal.

Assets Web 1

It’s a platform that saw investors willing to fork over as much as $20 million for the company, according to chief executive Pim DeWitte. “There are still too many risks involved to take capital like that,” DeWitte says.

Instead the $9 million from Horizons, and previous investors like Makers Fund will be used to steadily grow the business.

“At Medal, we believe the next big social platform will emerge in gaming, perhaps built on top of short-form content, partially as a result of gaming publishers trying to build their own isolated gaming stores and systems,” said DeWitte, in a statement. “That drives social fragmentation in the market and brings out the need for platforms such as Medal and Discord, which unite gamers across games and platforms in a meaningful way.”

As digital gaming becomes the social medium of choice for a generation, new tools that allow consumers to share their virtual experiences will become increasingly common. This phenomenon will only accelerate as more events like the Marshmello concert in Fortnite become the norm.

“Medal has the exciting potential to enable a seamless social exchange of virtual experiences,” says Ryann Lai, an investor from Makers Fund.