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    Patreon sells product curation site Kit to GeniusLink

    news.movim.eu / TechCrunch – Thursday, 12 September - 16:50

Patreon , the platform for independent content creators to operate membership businesses for their core fans, announced it is selling the assets of Kit.com to localized affiliate link service GeniusLink .

Founded in 2015, Kit is a social-shopping platform where influencers curate bundles of products (“kits”) they recommend. When their fans buy products they featured in a kit, the influencer earns an affiliate fee commission. Kit has 2.3 million monthly web visitors, according to SimilarWeb.

Among the most notable content creators on Kit, YouTuber Casey Neistat curated a kit featuring his favorite camera gear and author Tim Ferriss curated kits featuring his favorite podcasting equipment and the health products recommended by interviewees in his Tools for Titans book.

Screen Shot 2019 09 12 at 8.40.53 AM

Screenshot of Kit.com’s profile site for Tim Ferriss

Patreon acquired Kit in June 2018 in what Patreon’s SVP Product Wyatt Jenkins described to me during my in-depth series on the company as “close to an acqui-hire,” adding that “although Kit is a good revenue source for a lot of creators — so it’s not a shut-down of Kit — we’re maintaining it but not iterating on it.”

Kit had previously raised $2.5 million in venture capital from backers like Social Capital, #Angels, Precursor Ventures, Expa, and Ellen Pao. While the Kit site remained active, the team behind it was reassigned to lead product development for Patreon’s merch offering .

It is unsurprising that Patreon found a new home for the asset. While Kit is a tool for creators to monetize, it doesn’t enhance paid memberships for fans and that’s Patreon’s exclusive focus right now. Even Patreon’s merch product is only for offering merch as a benefit for membership tiers, not for managing an e-commerce store with one-time transactions.

In a blog post today announcing the acquisition, GeniusLink wrote that “The first order of business for Geniuslink is to migrate Kit to the Geniuslink infrastructure and work to improve speed and reliability while our operations team dives into user support. We look forward to adding additional functionality for creators to monetize their kits in the coming months.”

GeniusLink launched in 2009, originally branded as GeoRiot. The bootstrapped company has 13 employees headquartered in Seattle.

Social commerce is a popular trend right now, with other social platforms testing e-commerce integrations for users (particularly influencers) to feature products. YouTube now has a built-in merch section for a creator to sell products under their videos and Instagram lets influencers sell products directly in the app. These have the advantage of providing influencer-curated shopping experiences right where influencers and their fans already are.

Those features assume an influencer is selling their own products, however, or at least the products of a brand they’ve formally partnered with. For Kit and its affiliate link model, the focus is on influencers as trusted curators for their fans. The influencer can feature a much wider variety of products and do so immediately, without negotiating a deal with each brand.

That’s also why the model likely doesn’t make sense for many popular influencers — they want more money for their endorsement of a product than a standard affiliate link fee, and recommending lots of products they don’t have formal deals to promote may undercut them in their negotiations with brands.

As GeniusLink adds more monetization features to Kit, perhaps it will make it a more lucrative business activity for small and large influencers alike.

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    Tech startups want to destigmatize sex

    news.movim.eu / TechCrunch – Wednesday, 11 September - 19:01

Sex, despite being one of the most fundamental human experiences, is still one of those businesses that some advertisers reject, banks are hesitant to financially support and some investors don’t want to fund.

Given how sex is such a huge part of our lives, it’s no surprise founders are looking to capitalize on the space. But the idea of pleasure versus function, plus the stigma still associated with all-things sex, is at the root of the barriers some startup founders face.

Just last month, Samsung was forced to apologize to sextech startup Lioness after it wrongfully asked the company to take down its booth at an event it was co-hosting. Lioness is a smart vibrator that aims to improve orgasms through biofeedback data.

Sextech companies that relate to the ability to reproduce or, the ability to not reproduce, don’t always face the same problems when it comes to everything from social acceptance to advertising to raising venture funding. It seems to come down to the distinction between pleasure and function, stigma and the patriarchy.

This is where the trajectories for sextech startups can diverge. Some startups have raised hundreds of millions from traditional investors in Silicon Valley while others have struggled to raise any funding at all. As one startup founder tells me, “Sand Hill Road was a big no.”

A market worth billions or trillions?

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    Some news about Movim

    Timothée Jaussoin – pubsub.movim.eu / Movim – Tuesday, 11 June - 16:29 edit

You may have noticed that there was less updates about Movim the past few weeks. I was indeed a bit busy with other things (jobs, other projects…) but don't worry I'm still working on the upcoming release and maintaining things up.

Our #ejabberd instance (for movim.eu and jappix.com) was updated to ejabberd 19.05 a few days ago (we also found a little issue in the release related to the #Pubsub module, which was kindly fixed upstream by the ejabberd team).

A new "share posts to chat contacts" feature was also introduced recently. This will need a bit of polishing but will be part of the upcoming release.

Posts in the chat, Movim, first XMPP client to do that, it

I am also renewing our call to help the #Movim project on #Patreon, we lost a few bakers and went again bellow the 50€/month that allows us to cover the servers + domains and few other expenses for the project.

So if you want to help us, do not hesitate to join our Patreon as well as participating to our little community by doing translations, bug reports (or better, fixes!).

edhelas

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    racuna , hyperactiv , debacle , Marzanna

  • 1 Comments

  • person

    18 June hyper

    this looks great! I am on the Feb build of Movim, is Git master installer broken at all?

  • Mo chevron_right

    Help us to covering our monthly costs on our official Patreon!

    Timothée Jaussoin – pubsub.movim.eu / Movim – Tuesday, 12 September, 2017 - 15:35

For a couple of years already, we are #hosting Movim for free on different servers accross Europe (and soon on the other continents!). The Movim team is also hosting two XMPP servers (movim.eu and jappix.com) and their related services (file hosting, chatrooms, PubSub service…).

Those #servers and domains are directly financed personally by the administrators but still have a cost.

Today we are launching an official #Patreon page to allow our community to help us fund those servers and related services. Our overall monthly costs are around 50$ and we would like to see if the #Movim #community could cover them by doing small monthly donations.

There are actually 400 connected users on the XMPP servers, 100 of them are connected on the different pods that we are hosting. A small donation of 1$ monthly could easily allow us cover those cost and help the team to improve and extend the services in return :)

If you prefer to do a one time donation, you can also send it on our PayPal account.

Thanks again for your support!