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Britain’s bitter bread battle: what a £5 sourdough loaf tells us about health, wealth and class
news.movim.eu / TheGuardian · Wednesday, 20 March - 05:00
Some complain that pricey sourdough is elitist and pretentious. Others lambast cheap sliced white as unhealthy and unsustainable. How did our most basic foodstuff become a source of conflict and division?
The cheapest loaf in my nearest supermarket costs 45p. The cheapest loaf in my local artisanal bakery costs £5. Which of these facts winds you up?
For Giles Yeo, a professor of molecular neuroendocrinology at the University of Cambridge, it is the £5 sourdough. Writing in the Guardian this month, he railed against “bougie” bakeries charging more for “fancy” bread. For Chris Young, the coordinator of the Real Bread Campaign , it is the 45p white sliced. In response to Yeo’s article, he pointed out that ultra-processing enables supermarkets to sell bread so cheaply.
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